What Are Merchant Services and Why Your Business Needs Them?

Running a business in Northeastern Pennsylvania and the Lehigh Valley comes with unique opportunities and challenges. One essential component for thriving in today’s fast-paced market is having access to reliable merchant services. But what exactly are merchant services, and why are they critical to your business’s success? Let Fidelity Bank guide you through the essentials.

What Are Merchant Services?

Merchant services refer to the tools and solutions businesses use to accept and process payments from customers. These services go beyond just handling credit card payments; they encompass a range of payment solutions, including:

Credit and Debit Card Processing: Accept all card types, including Visa, Mastercard, Discover, American Express, and more.
Point-of-Sale (POS) Systems: Advanced systems for in-store transactions that integrate sales, inventory management, and reporting.
Mobile Payment Solutions: Enable customers to pay using digital wallets like Apple Pay and Google Pay.
Online Payment Gateways: Seamless e-commerce payment solutions for online stores.
Billing and Invoicing: Automate payment schedules for subscriptions or ongoing services.
Secure Payment Processing: Ensure every transaction is encrypted and compliant with PCI (Payment Card Industry) standards.
Gift Cards: Improve brand awareness and attract new customers by offering gift cards.

Why Your Business Needs Merchant Services

Whether you’re running a small boutique in Scranton, a healthcare practice in Wilkes-Barre, or a growing e-commerce store, merchant services are vital for several reasons:

1. Enhance Customer Experience

Today’s customers expect flexible and convenient payment options. By offering credit card processing, mobile payments, and contactless solutions, you can meet their expectations and provide a seamless checkout experience.

2. Boost Sales Opportunities

Studies show that businesses that accept card payments see increased sales compared to cash-only operations. With merchant services, you can cater to a broader audience, including customers who prefer credit cards, debit cards, or digital wallets.

3. Improve Cash Flow

Merchant services ensure faster payment processing, helping you receive funds quickly and efficiently. This is especially important for small businesses looking to maintain healthy cash flow for day-to-day operations.

4. Secure Your Transactions

Payment security is a top concern for both businesses and customers. Fidelity Bank’s merchant services utilize advanced encryption to protect your business and your customers’ data.

5. Simplify Business Management

Modern POS (Point-of-sale) systems integrate seamlessly with your inventory, accounting, and reporting tools. This streamlines your operations and saves you valuable time.

Why Choose Fidelity Bank for Merchant Services?

At Fidelity Bank, we understand the unique needs of businesses in NEPA and the Lehigh Valley. That’s why we offer tailored merchant services designed to support local businesses of all sizes and industries. Here’s what sets us apart:

1. Local Expertise

As your trusted community bank, our Merchant Services team brings over 75 years of combined experience in banking and merchant services. Your team is local and readily available to serve your business. Our deep understanding of the local market ensures personalized solutions that match your unique needs.

2. Global Capabilities

Fidelity Banks partners with Elavon to provide the world’s best technologies for your Merchant Services solution. Elavon is consistently rated among the top six global payment providers in the world. Our systems support international cards and seamlessly integrate with many software solutions, enabling transactions in multiple currencies. This flexibility ensures your business can serve customers globally while maintaining efficient operations.

3. Comprehensive Solutions

From in-store to online payment processing, we offer a full suite of services to meet your business’s specific needs.

4. Transparent Pricing

We believe in upfront pricing with no hidden fees, so you can plan your budget with confidence. We offer multiple pricing models and payment options including flat pricing, surcharges, and other customized solutions. Our flexible approach ensures that your pricing structure aligns with your business needs, providing transparency and control over your costs.

5. Dedicated Support

Our local experts are available to guide you through setup, training, and ongoing support. We’re just a phone call or visit away. Our support team is available 24×7 to assist customers and our representatives speak English, Spanish, and French.”

6. Advanced Security

Fidelity Bank’s merchant services prioritize the safety of your transactions with PCI-compliant systems and data encryption.

Get Started Today!

Our experts will conduct a competitive analysis and help you choose the right business payment solutions. Whether you’re looking for POS system financing for businesses, affordable merchant accounts, or payment gateway solutions, Fidelity Bank is your trusted partner for merchant services tailored for local businesses.

Contact Us

Or call 1-800-388-4380 to schedule a free, no-obligation Cash Flow and Business Efficiency consultation.